Preheat oven to 325 degrees F. Butter the sides and line the bottom of a jelly roll pan with parchment paper. Set aside.
In a medium bowl, add dry ingredients and blend well with a whisk. Separate the egg yolks and add them to the dry ingredients and add the egg whites to another medium bowl. Blend egg whites with hand mixer until SOFT peaks form (not stiff).
Add the remaining ingredients to the dry mixture and blend well. Then fold the beaten egg whites into the batter. When the egg whites are partially folded in, taste for sweetness and add more if necessary. Continue to fold in egg whites but do not over mix the batter.
Using an angled spatula, spread the batter evenly onto the prepared pan. Bake for 15-17 minutes or until toothpick inserted in the center comes out clean.
Invert warm cake (right out of the oven) onto a slightly damp dish towel (one you have lightly spritzed with water) being sure that the cake is on the edge of the dish towel.
Starting at one end, carefully roll the towel and cake up into a log. Place cake in the refrigerator for 30-40 minutes or until completely cooled.
While cake is cooling, prepare Cream Cheese Filling.